Your Personal Stories Matter
I think the reason why the sharing of personal stories and experiences is good for building your brand is because they are relatable to your audience. It builds a bridge that connects you and your audience, building trust.
Let me give you an example.
I started a brand new Instagram account and focused on making motivational reels where I share my experiences as a filmmaker, musician and teacher. In the past, I have had several Instagram accounts that only focus on showing my work. These accounts were filled with high-quality photos and videos that I have created. Despite putting out my best work, something was missing. It became a gallery instead of anything motivational or how I wanted my page to represent me. Therefore, I made a brand new account and experimented with shooting videos of myself speaking.
Here are some of the videos that were well-received by my new audience.
Talking about Insecurities — 1709 plays, 161 likes and 26 saves
Improve your work by reflecting on yourself — 1474 plays, 127 likes and 15 saves
Knowing what works for you — 1065 plays, 70 likes and 13 saves
Judging from the 3 videos above, I can confidently say that sharing personal stories and experiences will help me grow my brand organically. I have a few new…
