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Your Audience Wants to Be Part of Your Personal Branding Journey
We buy from people we trust
The truth is, your audience wants to be part of your process.
I struggled with this for a while.
Why show people how my product is made?
Wouldn’t I be giving away my secrets?
Let me share a story.
I know two musicians who transcribe songs.
Musician A keeps everything to himself. He’s afraid of sharing his work or processes because he sees it as something personal, something no one should steal.
Musician B, on the other hand, shares his music scores and work processes everywhere. Most musicians I know have his scores in their collections.
Here’s the interesting part:
People became curious because Musician B’s scores were everywhere. They started asking, “Who is this guy?” Eventually, Musician B became well-known for sharing his work and processes on social media to help other musicians. This got the attention of famous artists, and he was hired to perform with them. I get it. Sharing your process can be tough. It feels like exposing your secrets and weaknesses.
One day, just for fun, I decided to share behind-the-scenes videos during my work as a…
