Member-only story
Stand out from the crowd, tell your stories (Brand Story)
Through the years, especially shortly after the COVID-19 pandemic period, most of the brands that we know have strengthened their online presence in one way or another, preparing themselves for another similar tragedy. I noticed that most of the clients I have produced content for struggled to bring their services and products online. These clients were mostly the ones with shop fronts and poor social media presence. The simplest solution is to create a website or social media account and move all your services and products online. Sadly, it is not a walk in the park. Since everyone thinks or feels this way, the competition online is much stronger now with frustrations on the rise. Most of my clients developed the “video-envy” mindset that — my competition is making videos of their services and products, and I must do the same. Without proper planning and direction, your content will be ranked at the bottom and eventually perish from the earth. Sometimes, if you are selling high-demand services or products along with your competitors, it might become a price war — since everyone is selling the same products or services, your customers will hunt for the much cheaper ones and any other advantages at their convenience.
Think of it this way.
With nothing to stand out or be remembered by, we drown ourselves in the over-saturated market.
With…
