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Would you like to hire a Professional Photographer?
If you are wondering whether you should hire a professional photographer to create content for your brand, let me share some of my insights as a professional photographer who has worked with brands.
In short, it all depends on these four key points
- How do you want to be identified as online
- The Journey
- Marketing budget
- Time
How do you want to be identified as online
Creating high-quality content on your website or social media pages is essential, especially if you are a new business owner. In short, first impressions are essential, as they act as “handshakes.”
If your customer visits your website or social media pages, how would you want to be identified?
Someone with high-quality content might come across as a professional in their industry. Hiring a professional to produce high-quality work to showcase your products or services shows your customers that you value your brand’s image. With this in play, you will not come across as cheap but as someone with the marketing budget to upscale his brand.
Let’s imagine a scenario:
Natasha is looking for a Yoga instructor.
She scrolls through her Instagram feed in search of a Yoga Studio nearby.
Five different Yoga studios pop up in her feed.
Here is where your “first impression” comes into play.
Since Instagram is a visual platform, looks are essential.
If you have high-quality photos of your studio or instructors conducting classes, you might stand out from the other Yoga studios with low-quality or poorly captured photos.
Generally speaking, even if you have the best Yoga Instructors in the world but are represented by low-quality photos or poorly framed shots, your customers might skip your Instagram page and move on to the next. In short, if you cannot capture your customers’ attention within the first five seconds, you will not be able to give them a chance to get to know you or your instructors better.
