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Common Personal Brand Content Mistakes to Avoid
Before you start creating content for your brand.
Hello friends, I want to discuss the mistakes you can avoid before diving in to build your brand. Over the years, I have had the honour of helping brands create long-term strategies and visual content that connect them with their customers on a personal level. While it seems simple because your brand is about who you are and the services you provide, many still fail to connect with their customers.
I hope this article helps you!
Topics covered:
- Envy and Jealousy
- Long-term Strategies and Energy Levels
- Problem-Solving and Value-adding
- Building a Community and a Movement
- It is not entirely about You
Envy and Jealousy
Before creating content for your brand, sit down and ask yourself why you are doing what you are doing. In some cases, I have witnessed my clients hire me to create content for their brand solely for one reason — my competitors are constantly pushing out content, and so must I.
Without a rhyme or reason, blindly following your competitors’ actions will not build a solid foundation for you to reach your customers because, without…
