Nov 5Member-onlyKeeping it simple and clearWhile you have been schooled and conditioned to pass on your information, the difficulty is that your knowledge might often be much too technical to be translated immediately. As business owners, we are constantly consumed with and saturated with the things that pertain to our industry. We are well-versed in…Brand Story Telling5 min readBrand Story Telling5 min read
Oct 18Member-onlyYour Personal Stories MatterI think the reason why the sharing of personal stories and experiences is good for building your brand is because they are relatable to your audience. It builds a bridge that connects you and your audience, building trust. Let me give you an example. I started a brand new Instagram account…Brand Storytelling4 min readBrand Storytelling4 min read
Oct 14Member-onlySometimes, It gets a little harder…Many years ago, I met Leonard Soosay, a veteran in Singapore’s music industry who owns a music production business, Snakeweed Studios. Today, with over 3 decades of experience under his belt, Leonard is always seen helping many local musicians and bands to produce their music releases and albums. I had…Brand Storytelling2 min readBrand Storytelling2 min read
Oct 12Member-onlyStand out from the crowd, tell your stories (Brand Story)Through the years, especially shortly after the COVID-19 pandemic period, most of the brands that we know have strengthened their online presence in one way or another, preparing themselves for another similar tragedy. I noticed that most of the clients I have produced content for struggled to bring their services…Brand Storytelling4 min readBrand Storytelling4 min read
Oct 8Putting yourself out there even if you are shyPutting yourself out there is a great way to sell your product or services. Everyone wants to know the face behind the brands that they are supporting. Eventually, this will evolve into something beautiful — customers will trust your products or services more and you will stand out from the…Vlogs4 min readVlogs4 min read
Oct 7Be good at what you do and enjoy the journeyHello everyone, thanks for dropping by. In this video, I talked about how I achieved my goals without having many distractions. Back then, it was pretty straightforward to me — I love to play the guitar and I wanted to perform on big stages. Money wasn’t a major concern back…Journey2 min readJourney2 min read
Oct 7The Power of Image ResearchImage research is an important step you need to take before creating any form of content for your business. Not only does it provide you with a clearer idea of what your brand looks like on screen, but it also helps you to see beyond everything else. Laying everything out…Marketing5 min readMarketing5 min read
Oct 6The uncertainties of a brand story video is beautifulA tech company launched their new products recently and engaged me to shoot a video for them. Since they are fairly new in the market, I proposed a brand story video idea that will help them reach their audience. Unfortunately, my idea flatlined and my team and I acted according…Brand Storytelling3 min readBrand Storytelling3 min read
Oct 5Your Brand = Your PersonalityI know it may sound a little farfetched but the truth is… Everything that you have created, built or grown, be it personal passion projects or a business, they are a direct representation of you and your personality. Let me share with you some of my experiences and what my clients…Brand Storytelling4 min readBrand Storytelling4 min read
Oct 3What is your brand all about?Hello everyone, thanks for dropping by. Today, I want to talk about the importance of sharing your beginnings — how it all started and why you do what you do. I know it may seem like a boring topic to share especially if your products/services are spread across an over-saturated market. However…Brand Storytelling4 min readBrand Storytelling4 min read
